Market Background:Snacks now carry social, emotional & leisure functions; good snacks need to meet consumer demands. Lakexixi, a spicy snack brand, launches "Latiao from Earth" based on young people’s interest in aerospace. Key Advantages of "Latiao from Earth": Space-themed packaging:Deep blue + futuristic lines, with astronauts & chili-shaped aliens, creating differentiation to attract core consumers. Mala flavor:Caters to mainstream taste preference, leveraging Lakexixi’s industry expertise for layered flavor. 4 product types:Spicy stick (soft chewy), chunk (flavorful), strip (fun), slice (shareable) – covering diverse needs. Origin-sourced materials:Ensures fresh raw materials, consistent quality & stable output, building trust for consumers & distributors.
Read MoreFair Background: 2024 Autumn China Food & Drinks Fair (a food industry weathervane) is deserted—smaller scale/quality than spring fair, due to new media investment channels. Dealer Dilemmas: Facing survival pressure from structural elimination—can’t rely on past experience; need to adapt to retail landscape changes and channel restructuring. Dealer Survival Strategies: Cut costs: Reduce salaries/lay off employees (a common measure amid declining sales/profits). Lower inventory pressure: Reject large manufacturer inventory, avoid pressing terminals, sell rationally. Deepen existing channels: Increase customer visits, improve service to boost product sales. Market Bright Spot: Lakexixi’s hot new products heat up the market, providing a potential direction for dealers amid risks.
Read MoreCore Positioning: Lakexixi Classic Series is a star product in mainstream channels, with 9 popular spicy snacks, fitting diverse consumer needs. Key Advantages: Rich variety: 9 types (Spicy Stick, Money Grubber Slice, Extra Spicy Strip etc.) adapt to multi-scenarios (TV watching/parties). Eye-catching packaging: "Upper-lower color separation" design, unified appearance, multi-specs (bulk/small packs/boxed) for wide channels. Premium quality: Selected first-grade wheat, non-GMO soybean oil, 20+ herbal spices, authentic Pingjiang flavor, ensuring high repurchase rate.
Read MoreCore Positioning: Fiery Aura Series is Lakexixi’s flagship product, with 4 types (strips/sticks/slices/gluten), fitting spicy food lovers as an entry-level choice. Key Advantages: Mild spiciness: Aligns with mainstream tastes, targeting mild-to-moderate spice lovers. Eye-catching packaging: Chili red + warning stripes + product illustrations, boosting purchase desire. Dual packaging sizes: Fixed-weight & bulk options, covering sharing/on-the-go scenarios, benefiting distributors.
Read MoreCore Theme: Dealers’ success relies on scientific product selection; 4 key steps are provided, with Lakexixi as a case. 4 Product Selection Steps: Analyze trends: Latiao have broad market, high repurchase, fitting spicy flavor trend. Check brand growth: Lakexixi (fast-growing dark horse) has good quality and hot-selling products. Test samples: Lakexixi’s "Latiao from Earth" excels in raw materials (direct sourcing), packaging (space theme), production (100k-level workshop), taste (spicy). Confirm cooperation: Lakexixi offers flat price structure, profit space, and IP/price protection for dealers.
Read MoreCore Phenomenon: Lakexixi’s "Festive Number Series" latiao becomes a new favorite for Spring Festival New Year goods, with surging distributor inquiries and orders. Key Advantages: Cultural fit: Combines traditional festive culture with young New Year goods consumption trends. Auspicious packaging: China Red + "666/888/1314" etc. lucky numbers + blessings, enhancing festive atmosphere. High quality & variety: Pingjiang origin, traditional craft, 5 forms (chunks/slices/sticks etc.), fitting family/friend gathering scenarios.
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