Spicy gluten is a leisure snacks, which is made from wheat flour, and then processed and seasoned.
Spicy gluten possess a variety of categories such as strip, stick, slice, etc. And there are many rich flavor such as salt, spicy, sweet and numbing, so it is very popular among young people.
MAINLY RAW MATERIAL OF SPICY GLUTEN
A sniff of it makes one's mouth water.
A taste of it maeks one want more.
The chemical reaction triggered by its unique flavor emits a rich and pungent aroma, fully revealing the boldness and passion of Hunan culture.
THE ORIGIN OF LATIAO
In 1998, a flood in Pingjiang County, Hunan Province led to a shortage and price hike of soybeans.
Innovative Pingjiang people, in order to make a living, invented spicy strips by substituting flour for soybeans and adding modulated ingredients.
Later, this distinctive food item gained widespread praise for its unique taste and gradually became a household snack known and loved by the nation.
CHINESE SNACKS, WORLD-FAMOUS
As one of the representative snacks deeply loved by Chinese people,
spicy strips once appeared on social media whit broadly discussion.
Nowadays, spicy strips have entered more than 160 countries and regions,
and became a cultural symbol among young people worldwide.
ENTER THE INDUSTRIAL ERA OF STANDARDIZED PRODUCTION
After more than 20 years of development,
spicy strips have already entered the era of standardized,
informationalized, and automated production,
and have now grown into a large industry worth 60 billion yuan.
It is expected that the market size will approach 100 billion yuan by 2026,
demonstrating its strong vitality and broad market prospects.
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