Market Background：Snacks now carry social, emotional & leisure functions; good snacks need to meet consumer demands. Lakexixi, a spicy snack brand, launches "Latiao from Earth" based on young people’s interest in aerospace. Key Advantages of "Latiao from Earth"： Space-themed packaging：Deep blue + futuristic lines, with astronauts & chili-shaped aliens, creating differentiation to attract core consumers. Mala flavor：Caters to mainstream taste preference, leveraging Lakexixi’s industry expertise for layered flavor. 4 product types：Spicy stick (soft chewy), chunk (flavorful), strip (fun), slice (shareable) – covering diverse needs. Origin-sourced materials：Ensures fresh raw materials, consistent quality & stable output, building trust for consumers & distributors. Read More

Fair Background: 2024 Autumn China Food & Drinks Fair (a food industry weathervane) is deserted—smaller scale/quality than spring fair, due to new media investment channels. Dealer Dilemmas: Facing survival pressure from structural elimination—can’t rely on past experience; need to adapt to retail landscape changes and channel restructuring. Dealer Survival Strategies: Cut costs: Reduce salaries/lay off employees (a common measure amid declining sales/profits). Lower inventory pressure: Reject large manufacturer inventory, avoid pressing terminals, sell rationally. Deepen existing channels: Increase customer visits, improve service to boost product sales. Market Bright Spot: Lakexixi’s hot new products heat up the market, providing a potential direction for dealers amid risks. Read More

Core Positioning: Lakexixi Classic Series is a star product in mainstream channels, with 9 popular spicy snacks, fitting diverse consumer needs. Key Advantages: Rich variety: 9 types (Spicy Stick, Money Grubber Slice, Extra Spicy Strip etc.) adapt to multi-scenarios (TV watching/parties). Eye-catching packaging: "Upper-lower color separation" design, unified appearance, multi-specs (bulk/small packs/boxed) for wide channels. Premium quality: Selected first-grade wheat, non-GMO soybean oil, 20+ herbal spices, authentic Pingjiang flavor, ensuring high repurchase rate. Read More

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Core Positioning: Fiery Aura Series is Lakexixi’s flagship product, with 4 types (strips/sticks/slices/gluten), fitting spicy food lovers as an entry-level choice. Key Advantages: Mild spiciness: Aligns with mainstream tastes, targeting mild-to-moderate spice lovers. Eye-catching packaging: Chili red + warning stripes + product illustrations, boosting purchase desire. Dual packaging sizes: Fixed-weight & bulk options, covering sharing/on-the-go scenarios, benefiting distributors. Read More