Best selling --- "Big Spicy Strip" launched! For young group,creating a snacks trending!

Young consumers is the future market

In the rapidly changing consumer market, young people are gradually emerging and becoming the main force of future consumption. Their consumption habits, aesthetic concepts and value orientations are profoundly influencing the direction of the market. As a brand, capturing the hearts of young consumers means grasping the pulse and trend of market development.

Brands are making targeted efforts

Young group is the future market

The generation after 95s and 00s are the main consumers in today's snack market.They are important customers for snack food brands. Young consumers not only have higher spending power, but also pursue personalization and differentiation. They like to try new, interesting and unique leisure foods to satisfy their curiosity and desire for exploration.

Meanwhile, young people's social needs are also growing.They keep promoting the renewal of consumer culture through sharing and interaction. Therefore, if brands want to be invincible in the market, they must keep up with the pace of young consumers, deeply understand their needs and preferences, continuously innovate products, and improve quality to meet their diversified needs.

"Big Spicy Strip" launched！

For young group,creating a snacks trending!

Based on this background, 辣可曦曦 grandly launched a new product - "Big Spicy Strip", which has two specifications：32g and 65g, and entered the market with the pricing strategy of best selling products. In terms of taste, the "spicy flavor" with high market acceptance was chosen, which is a product tailored for young consumer groups.

①Younger positioning, focusing on the target group

Young people always like to try new things and share them. Once they try and like the taste and design of a product, then will quickly spread it on social media, thereby driving more consumers to buy.

The original intention of developing "Big Spicy Strip" is to "combine food with fun", with multiple ways of eating such as "tearing and pulling", etc., relying on the combination of fun experience that young people are interested in + excellent taste, through targeted market positioning and marketing strategies, it attracts more young consumers and increases awareness and market share.

②Differentiation Design, full of catching color

Unlike most spicy strip snacks on the market, the packaging design of "Big Spicy Strip" is very distinctive, allowing consumers to see it at a glance on the shelf. The inspiration for its packaging design can be understood as "Big Spicy Strip" is equivalent to an "energy battery", with a spicy and stimulating taste, which can quickly awaken the spirit and replenish energy after taking a bite. This design not only attracts the attention of young consumers, but also fits their daily eating scenes better.

③Rationalize pricing to boost sales and ensure profits

For distributors and channel merchants, "Big Spicy Strip" also has advantages. First of all, its pricing is very reasonable. The recommended retail price for 32g is only 1RMB, and the recommended retail price for 65g is only 2RMB. While meeting the public consumption level, it can also ensure a certain profit margin. Such prices make consumers more relaxed when buying, and are more likely to make impulse purchases.

Secondly, the sales speed of "Big Spicy Strip" is very fast, because for distributors and channel merchants, "Big Spicy Strip" is not only an innovative snack product, but also a functional product that can attract traffic and increase customer unit price, which is very competitive in the market.

Strong Supply Chain Protection

Strictly guard the food safety line

The reason why 辣可曦曦 can respond quickly to changes in market trends is inseparable from its strong production strength and strict food safety assurance. 辣可曦曦 has advanced production equipment and a technical team. Through strict production process management and quality control, it ensures that every " Big Spicy Strip“ meets high quality standards.

In terms of food safety, 辣可曦曦 strictly abides by relevant national law and standards,conducts comprehensive testing and monitoring of raw materials, production processes and finished products. At the same time, we also established a complete food quality testing system to ensure that each batch of factory products undergoes multiple tests to maintain the bottom line of food safety.

Conclusion

In this fast changing generation, consumers' tastes and preferences are constantly changing. Only by continuous innovation and adjustment can the brand maintain its vitality and competitiveness. As a spicy snack brand deeply loved by consumers, 辣可曦曦 has always stood at the forefront of the market, keenly capturing every subtle change, and actively adjusting and innovating to adapt to the ever-changing consumer needs and market environment. The road ahead is long, and 辣可曦曦 will work together with dealers and channel merchants to forge ahead and jointly open a new chapter in the snack market!