Breaking through from "Small packaging", catching the opportunity of the "new scene" of Latiao! Shiguangyouwei's innovative product matrix layout in the terminal market!

Coca-Cola launched mini cans and became the brand with the fastest growth in consumer reach points that year; Wolong launched small bags of daily nuts, leading a new trend in casual snack food; October Rice Field successfully appeared on the market with its small-packaged rice...

In recent years, as standards of consumption continue to rise, consumer demand has become more diversified, personalized, and quality-oriented, the small packaging foods that are both convenient and hygienic have become popular. "The Tmall Food Industry Trend Analysis Report" shows that small packaging foods such as small bags of snacks, small bags of tea, and small bottles of wine have become the favorites of Generation Z and contain huge business opportunities.

Break the deadlock with "small packaging" and capture opportunities in "new scenarios", in the Latiao industry where young people are the main consumer group, the "Shiguangyouwei Fiery Boxed Series" was born. Not only did it trigger a wave of orders as soon as it entered the market, it also ignited terminal consumption at the fastest speed, injected a powerful "stimulant" into the upgrade and development of the Latiao industry.

As a popular casual snacks, Latiao originated in 1998. After the development period, standardization period and explosive period, it has entered a new stage where the innovation trend is emerging. If the brand cannot be market-oriented and accelerate the pace of innovation, it will be difficult to break out of the fierce market competition, and "small packaging" is a "big business opportunity".

First, from the market perspective, the scale of the single economy continues to expand, and single-person meals are more popular. Previously, National Bureau of Statistics data showed that by the end of 2022, the number of single people in my country had reached 240 million, it created a record high. According to CCTV reports, it is predicted that the number of single people in my country will reach 400 million in the future. The phenomenon of being single is getting worse and worse, and the number of singles continues to increase. The consumption scenario of eating alone is obviously very attractive.

Secondly, from the consumer side, a small packaging can reduce the difficulty of decision-making: only buy the right ones instead of the expensive ones. Young people are becoming more and more calm in their consumption behavior, rational consumption and cost-effective consumption become the mainstream. Small packaging can greatly reduce the difficulty of purchasing decisions, and can also try more flavors at the same price, making it easier to get closer to young people.

It is based on the in-depth analysis of market trends and the precise insight into user needs that Shiguangyouwei launched the Fiery Box series. By creating small packaging of Latiao, capturing popular lifestyles and expanding more consumption scenarios, it has a huge market space and development potential.

From "50-cent snacks" to "Internet celebrity products", in the lives of young people, Latiao are not only a spicy snack, but also a social currency with strong social attributes. Therefore, how to accurately grasp the consumption preferences of young people is also the key to the success of Latiao brands.

Compared with sour, sweet and salty, spicy food can stimulate the nerve endings in the mouth and promote the secretion of a large amount of endorphins in the brain, making people feel happy. This is why Latiao are more and more addictive. As the pace of life accelerates and the pressure of life increases, young people are more and more accepting of spicy food, and the spicier the food, the happier it becomes a life attitude.

Fiery Box Series of Shiguangyouwei is positioned as a classic among super spicy, and is specially made for foodies who love super spicy food. The product selects "devil peppers" and creates a differentiated selling point through the "hot and super spicy" taste, attracting fans from the target consumer group. It has its own topic attribute and is easy to spread spontaneously, thus generating huge traffic. At present, there are more than 30,000 notes about Shiguangyouwei spicy strips on RED APP and the discussion and topic level are very high, which shows how much consumers like it.

In addition, the product does not contain chili essence, rejects high technology and plenty of harmful food additives, and the spiciness of the product comes entirely from the devil pepper, and the spiciness continues to increase as you chew. Not only is the spiciness satisfying, but it is also safe to eat.    

As a representative of the new Latiao brand, the unique packaging is one of the key to attract young people. Fiery Series of Shiguangyouwei has a hot spicy appearance design, tt fits with a fiery product name. When placed in the terminal, the red and hot atmosphere is more eye-catching, which can quickly catch the attention of consumers and promote purchasing behavior.

This product has 2 different specifications: 20g*20 bags & 20g*30 bags and 3 shapes of strip, slice and stick.

An independent packaging to the consumers. In the return of rational consumption,there is a small purchasing presuure and it is suitable for the public to try out new things, can penetrate into more diverse life scenes of young people. It is also more convenient and hygienic during eating, and the taste will not be affected by water loss due to opening, and it also solves the consumption problem of always having oily hands when eating.

For terminal stores, the specifications of independent small packaging in boxes are more flexible to sell, which can effectively increase the repurchase rate and sales volume. Therefore, distributor agents have more space for both sales and profits.

Latiao has already completed their transformation, but in the context of upgraded consumer demand, safety is still the top priority. According to the data from iMedia Research's "2023 China Latiao Food Industry Innovation and Consumer Demand Insight Report", the safety of Latiao is the issue that consumers are most concerned about, accounting for more than 60%.

Behind Shiguangyouwei, there is not only strong corporate strength, but also a strict quality control system, which demonstrates the determination to make the brand bigger and stronger, as well as the social responsibility and commitment of the enterprise.

Shiguangyouwei was born in Pingjiang, Hunan, the birthplace of Latiao snacks. With the enterprise mission of "providing customers with exquisite and delicious snacks", it insists on taking the high-quality route. In order to achieve this goal, the manufacturer invested in the construction of several wholly-owned factories, with a 100,000-level clean workshop, and introduced fully automatic intelligent production equipment. Through industry-leading standardized, automated, and intelligent production management, it realizes independent production and ensures product quality.

Since the production threshold of Latiao is low, hot-selling products on the market are easily imitated, which can cause damage to the brand image.So Shiguangyouwei pays high attention to to intellectual property management, and every year invests heavily in trademarks, copyrights, patents, etc. to deepen the construction of intellectual property culture and achieve brand asset accumulation

,provide escort for distributors to consolidate the market.

Regarding the safety of Latiao, which is of most concern to consumers, Shiguangyouwei has invested heavily in establishing a dual quality inspection system: First, before the product leaves the factory, it must undergo the first level of inspection: the factory quality inspector will keep samples for testing of each batch and issue a test report; in addition, each product will be sent to a third-party testing agency for testing and a test report will be issued to ensure that the product meets the standards before leaving the factory.

Next, after the products pass the factory inspection and are sent to the company's main warehouse, they will undergo a second assessment: the quality inspectors in the main warehouse will first open and inspect each batch of products to check whether the quantity is accurate, whether the packaging is leaking oil, whether the production date is correct, etc.; then they will conduct random inspections and keep samples for each product to ensure that the product quality meets the standards.

That is to say, every pack of Latiao from Shiguangyouwei not only goes through a strict production process, but also undergoes multiple quality inspections before it is qualified to reach consumers. This is the highest levesl safety standard in the entire Latiao industry. Shiguangyouwei's quality control standards make consumers feel more assured when buying and eating, and there is no worry about cooperating with dustributors.

Under the high-quality and branded development strategy, Shiguangyouwei continues to improve its R&D capabilities, and its product system is constantly upgrading. The product matrix is very rich and can meet the needs of different consumers, different scenarios, and different channels.

In the field of small packaging, in addition to the "Fiery Box Series", Shiguangyouwei also launched "Bulk Weighing Latiao", including the bulk weighing classic series: Spicy gluten, Spicy slice, Sweet and spicy chunk, Spicy chunk, etc.; Classic series of 22g: Spicy Sticks, Spicy slice, Extra spicy strips; Bean Products Series: Spicy Slice, Spicy strip, Spicy roll, etc.

Online, through the active recommendations of internet celebrities ,bloggers and ordinary people, the brand popularity and awareness of Shiguangyouwei has been steadily increasing. Offline, Shiguangyouwei can be seen in almost all terminals across the country, whether it is large supermarkets, convenience stores in office areas, community mom-and-pop stores, snack stores, small stalls downstairs in residential areas, etc.

As the popularity of Chinese Latiao continues to expand around the world, Shiguangyouwei has also taken the "overseas market" as a growth point and has exported to more than 60 countries and regions including the United States, Canada, Australia, Malaysia, Thailand, and Indonesia.

Latiao is a dominant category with a solid position and a huge potential category in the market. Faced with the increasingly diversified evaluation dimensions of the new generation, brands can only bring new happiness to consumers through innovation.

During the outbreak period of Latiao, we have insight into trends and created a new generation of Internet celebrity Latiao; during the innovation period, we have deeply explored the needs and led the market with new flavors and new packaging. Every step of Shiguangyouwei is precisely in line with the rhythm of industry development. With strong R&D and innovation capabilities, it is bound to continue to bring surprises to the entire Latiao market. We look forward to working with more distributors for a win-win situation.