In The Era of Latiao Industrialization, Let's See How 辣可曦曦 Leads The Industry And Continues To Dominate The Charts From The“demand Side”!

From handmade workshops to automated manufacturing, from local disputes to national unification, from 50-cent snacks to national hot selling products, with the increase in national economic income and the improvement of living standards, Latiao food have gradually become industrialized, standardized, and quality-oriented.

At the same time, in order to meet the people's increasingly upgraded consumption needs, many enterprises have carried out technological innovations to promote the continuous upgrading of the Latiao industry. According to iMedia Research data shows that the cumulative number of patents in China's Latiao food industry from 2006 to 2022 was 1,208. Among the patent types, utility models, invention disclosures, invention authorizations, and designs accounted for 31.0%, 30.3%, 30.2%, and 8.5% respectively.

As a new and innovative player in the Latiao industry, 辣可曦曦 is one of the innovators in the Latiao industry. With its accurate insight into changes in consumer demand and continuous market-oriented product innovation, it has not only achieved brand success from fierce competition, but also led the industry's transformation and development, as a rising star, it continues to dominate the Latiao industry

As a new and innovative player in the Latiao industry, 辣可曦曦 is one of the innovators in the Latiao industry. With its accurate insight into changes in consumer demand and continuous market-oriented product innovation, it has not only achieved brand success from fierce competition, but also led the industry's transformation and development, as a rising star, it continues to dominate the Latiao industry.

Safty, flavor, taste become the focus
Multi-dimensional innovation of 辣可曦曦 hits consumer demand

From the consumer's perspective, Latiao mainly attract young consumer groups, who focus on quality and diversified consumption experience, and pay more attention to selection when purchasing products.

According to the survey data of iiMedia Research, food safety is the most important factor for consumers when purchasing Latiao, accounting for 63.2%; The second factor are taste and texture, accounting for 55.1% and 51.8% respectively. This shows that if Latiao brands want to gain more favor from consumers, they can make efforts in these aspects to break through. 辣可曦曦 already has an insight into these needs, and has made technical improvements and product innovations according to these needs to enhance consumer loyalty.

1、Intelligent production equipment and systematic quality inspection process to build a solid product safety line of defense.

Food safety is the lifeline of brand development, and some consumers have long been prejudiced against Latiao, requiring spicy strips brands to establish a stricter quality control system in order to truly occupy the minds of consumers. So 辣可曦曦 has invested a huge sum to ensure food safety in all aspects.

First of all, 辣可曦曦 invested a lot of money to lay out the back-end supply chain in production, built several wholly-owned factories, created a 100,000-level clean workshop, and has more than 30 roll film, fully automatic and semi-automatic production lines. Through industry-leading standardized, automated and intelligent production management, it has established the first line of defense for food safety.

Secondly, in terms of quality control, 辣可曦曦 has established a strict inspection process of "internal inspection + external inspection + general warehouse unpacking inspection". That is, before the products enter the market, they need to undergo three random inspections by factory quality inspectors, third-party testing agencies, and general warehouse quality inspectors to ensure that the products meet the standards and establish a second line of defense for food safety.

In addition, because Latiao products are easily imitated, and consumers cannot distinguish them. 辣可曦曦 pays high attention to to intellectual property management to intellectual property management and continues to invest in trademarks, copyrights, patents, etc. to ensure that every bag latiao of 辣可曦曦 goes through a strict quality control process before going to market, establishing a third line of defense for food safety.

2. Innovate super spicy taste meet the public trend and launch diversified products to meet market demand.

Contemporary young people use Latiao as an outlet to release emotions and stress, and it has become a fact that sweet and spicy flavor is no longer favored by consumers. According to iMedia Research survey data, 54.6% of consumers prefer spicy flavor latiao, followed by spicy and pungent flavor, which is favored by 28.1% of consumers.

辣可曦曦 innovatively launched Fiery Series, which creates a super spicy taste by adding ghost pepper,gives a strong taste memory for consumers and brings the pleasure of relieving pressure for consumers,it is loved by the majority of consumers. Many young people spontaneously share their eating experience on Micro-Blog, Red, Tiktok(Chinese Version) and other platforms, attracting more young people to buy,It shows how much consumers love it.

At the same time, 辣可曦曦 also launched multiple product series including the Classic Series, Trendy 2.0 Series, Traditional Series, and Bean Product Series, covering a variety of flavors such as spicy, garlic, sweet and spicy, to meet the diverse needs of young consumers.

3、Select high-quality raw materials to create outstanding taste and build reputation with strength

Whether it tastes good or not is always the core standard for measuring food, and Latiao consumers pay more attention to the taste experience. According to the survey data of iiMedia Research, the proportion of people who like gluten, bean curd and Dadaorou is more than 40%. Among them, Latiao represented by bean curd have a soft texture and rich taste, which are deeply loved by consumers.

The Classic Series products of 辣可曦曦 are made from selected first-grade wheat with sufficient sunshine, non-GMO soybean oil, and natural spices. The taste are oily, soft and spicy, so delicious that you can't stop eating them, they have a very high reputation in the market. The Bean Product Series selects high-quality soybeans and non-GMO soybean oil, and uses more than 20 kinds of spices in a scientific ratio. The bean product is thin and tasty, and the bean fragrance is rich and overflowing. The taste is long-lasting and has always been a high-repurchase rate single product.

The consumption scenarios of Latiao continue to be enriched and deepened
Various packaging types of 辣可曦曦 meet market demand

As consumer purchasing demand grows, the consumption scenarios of Latiao continue to enrich and deepen. According to iMedia research data shows that more than 40% of Latiao consumers in China will increase their consumption expenditures compared to last year. In addition to watching TV series, daily snacks, offices and other scenarios, Latiao consumers will also eat them when camping. How to capture these consumption scenarios is also the direction for brands to break through.

Starting from packaging, 辣可曦曦 has designed and launched various types such as Bag-in-Bag, Boxed, and independent packets in addition to the quantitative packaging series, entering the consumption scene and generating more interactions with consumers.

Among them, the Bag-in-Bag series has 6 small bags in each packaging. The smallest packaging unit is small in size and easy to carry. It can meet the needs of one-time to eat, fresh and hygienic. It is not only suitable for one person, but also suitable for sharing with multiple people. It is very convenient to eat when friends gather, work in the office, or go camping.

Pack Box Series has two specifications: 20 bags/box and 30 bags/box. The independent small bags can greatly reduce the difficulty of purchasing decisions, which is very helpful for curious tasters. The box can be torn open directly for easy access, and eating one bag at a time will not cause any burden. It is suitable for daily watching TV and going out camping.

The bulk weighing series are all independent small bags, consumers can freely mix flavors, and can also weigh flexibly, which is suitable for Latiao lovers who pursue cost-effectiveness. At the same time, small bags are more convenient to carry and eat, whether watching TV, going to work, traveling, or camping.

Market homogeneity seriously lacks characteristics
Differentiated layout of 辣可曦曦 occupies consumers' minds

As we all know, the entry threshold of the Latiao industry is low, so the products have similar tastes, there is serious homogeneity and fierce competition, which means that companies need to continue to innovate in order to occupy the minds of consumers.

Product aspect: 辣可曦曦 Fiery Series has a super spicy flavor with a strong taste memory, and its appearance is very eye-catching; The Classic Series has rich varieties with suitable spiciness and a strong impact in appearance design. Each product has a very distinctive taste and the packaging design is also very creative, leaving a deep impression on consumers.

Brand aspect: 辣可曦曦 has 3 hot-selling products as the brand representative , Fiery Series, Classic Series, and Fiery Aura Series. They are very eye-catching in top-level design. Differentiated selling points bring brand differentiation and are easy for consumers to remember.

Conclusion

Consumer demand is the vane that drives companies forward. If companies want to achieve healthy growth, they should always innovate with consumer demand as the center.

La Ke Xi Xi uses the demand side to drive the evolution and iteration of its supply side, and has developed a number of highly innovative products. Not only are they widely discussed and talked about on social media, but they are also quickly distributed nationwide to form a wide range of influence and popularity. I believe that in the future, La Ke Xi Xi will be able to continue to innovate and lead the development of the industry.