2024 CHINA FOOD & DRINKS FAIR Unexpectedly Releases Risks! 辣可曦曦's Hot New Products Heat Up The Market

As a weathervane of the food industry, the National Food and Drinks Fair, held twice a year in spring and autumn, is the largest event in the food industry. However, considering the timing of new product investment promotion and exhibition costs, the scale and quality of the autumn fair have always been inferior to the spring fair. Especially in recent years, with the increasing variety of new media + investment promotion forms and more and more channels for brand acquisition, the autumn fair has become even more deserted.

Why is it becoming increasingly difficult to run a dealer business? Times have changed, and they are changing too fast! In the past, the industry was opaque and anyone with goods could make money. It was not difficult for dealers to obtain high profits. Even if they encountered problems during the development process, most of them were eliminated by the market due to insufficient operational capabilities.

But now, dealers are facing a great test of the times.The dramatic changes in the retail landscape and the restructuring of the channel structure have had a huge impact on dealers, who are facing structural elimination.Under such circumstances, dealers can no longer rely on past experience to do things. They can no longer choose products based on personal preference, blindly promote products to a large extent, promote products without any new ideas, or stretch their capital chain too long. Instead, they must work hard to change themselves and survive first.

Cost saving: Under the huge pressure of survival, cost saving is the first thing dealers should do. As for how to save costs? Since the beginning of this year, facing the problem of declining sales and profits, the most common way for dealers to save money is to cut salaries and lay off employees. In fact, many dealers do not want to do this, but there is no other way as times are tough.

Reduce inventory pressure: Reject the manufacturer’s large-scale inventory pressure, and do not pressure the terminal stores to have inventory. Sell as much as you have. Be more rational and pragmatic, and the terminal stores will be more willing to buy your goods.

Deepen channels: When staff is reduced, it is generally difficult to open new channels, so we must do our utmost to preserve the existing channels.On the one hand, we need to visit customers more diligently, and on the other hand, we need to improve overall service and make products sell better by providing them with the products they need and solving their problems.