In The Era of Latiao Industrialization, Let’s See How 辣可曦曦 Leads The Industry And Continues To Dominate The Charts From The “Demand Side”!

From handmade workshops to automated manufacturing, from local disputes to national unification, from 50-cent snacks to national hits, with the increase in national economic income and the improvement of living standards, spicy snacks have gradually become industrialized, standardized, and quality-oriented.

As a new and powerful player in the spicy snack industry, 辣可曦曦 is one of the innovators in the spicy snack industry. With its accurate insight into changes in consumer demand and continuous market-oriented product innovation, it has not only achieved brand success amid fierce competition, but also led the industry's transformation and development, and continued to dominate the list as a dark horse.

What demands do consumers have for latiao? How does 辣可曦曦 carry out technological innovation and product layout?

From the perspective of consumers, latiao mainly attract young consumer groups, who pay attention to quality and diversified consumer experience, and pay more attention to selection when purchasing products.

According to the survey data of iiMedia Research, food safety is the most important factor for consumers when purchasing latiao, accounting for 63.2%, followed by taste and texture, accounting for 55.1% and 51.8% respectively. This shows that if latiao brands want to gain more favor from consumers, they can make efforts in these aspects to break through. 辣可曦曦 has long been aware of the needs and has made technical improvements and product innovations based on the needs to enhance consumer loyalty.

1. Intelligent Production Equipment, Systematic Quality Inspection Process, and Building a Solid Product Safety Line

Food safety is the lifeline of brand development, and some consumers have long been prejudiced against latiao, requiring latiao brands to establish a stricter quality control system in order to truly occupy the minds of consumers. To this end, 辣可曦曦 has invested heavily to ensure food safety in all aspects.

First of all, in terms of production, 辣可曦曦 has invested heavily in the layout of the back-end supply chain, built several wholly-owned factories, created a 100,000-level clean workshop, and has more than 30 roll film, fully automatic and semi-automatic production lines. Through industry-leading standardized, automated and intelligent production management, it has established the first line of defense for food safety.

Secondly, in terms of quality control, 辣可曦曦 has established a strict inspection process of "internal inspection + external inspection + general warehouse unpacking inspection", that is, before the product enters the market, it needs to undergo three random inspections by factory quality inspectors, third-party testing agencies, and general warehouse quality inspectors to ensure that the product meets the standards and establish the second line of defense for food safety.

In addition, since latiao are easily imitated and consumers cannot distinguish them, 辣可曦曦 attaches great importance to intellectual property management and continues to invest in trademarks, copyrights, patents, etc. to ensure that every pack of 辣可曦曦 latiao goes through a strict quality control process before going to the market, establishing the third line of defense for food safety.

2. Innovative Spicy Taste Conforms to the Public Trend, and Launches Diversified Products to Meet Market Demand

Contemporary young people use latiao as an outlet to release emotions and pressure, and sweet and spicy taste is no longer a favorite of consumers. According to the survey data of iiMedia Research, 54.6% of consumers prefer latiao, followed by spicy, which is liked by 28.1% of consumers.

For this reason, 辣可曦曦 innovatively launched the Friery temper, which creates a spicy taste by adding devil pepper, creates a strong taste memory for consumers, and brings consumers the pleasure of releasing pressure. It is loved by consumers. Many young people spontaneously share their eating experience on Weibo, Xiaohongshu, Douyin and other platforms, attracting more young people to plant grass and generate purchase behavior, which shows the degree of consumers' love for it.

At the same time, 辣可曦曦 also launched multiple product series including the classic series, 2.0 color package series, national style series, and soy products series, covering a variety of flavors such as spicy, hot and spicy, garlic, sweet and spicy, to meet the diverse needs of young consumers.

3. Select High-quality Raw Materials to Create Outstanding Taste and Build Reputation with Strength

Whether it tastes good or not is always the core standard for measuring food, and latiao consumers pay more attention to the taste experience. According to the survey data of iiMedia Research, the proportion of consumers who like gluten, bean curd and big knife meat is more than 40%. Among them, latiao represented by bean curd have a soft texture and rich flavor, which are deeply loved by consumers.

辣可曦曦 classic series products are made of selected first-grade wheat with sufficient sunshine, non-GMO soybean oil and natural spices. They have a smooth and soft taste, spicy and juicy, and are so delicious that you can't stop eating. They have a very high reputation in the market. The soy product series selects high-quality soybeans and non-GMO soybean oil, and uses more than 20 kinds of spices in a scientific ratio to fully flavor it. The bean curd is thin and tasty, and the bean fragrance is rich and overflowing. The taste is long-lasting and has always been a large single product with a high repurchase rate.