Major Boost! Market Feedback Is Highly Positive, And This Product Is Really Taking Off!

With the conclusion of the Spring Festival holiday, the Spring Festival film season is also coming to an end.

As we all know, the Spring Festival is a peak sales season for food, especially as domestic consumers' spending attitudes have become more cautious and their consumption behaviors more rational. The Spring Festival has become a key focus for many brands.

However, looking back at this year's New Year's goods market, it is easy to see that changes in consumer attitudes are driving brands to innovate continuously, with emotional consumption gradually becoming a new trend in consumer behavior.

With its product innovation and understanding of consumer trends, 辣可曦曦, together with its numerous distributor partners, has successfully achieved impressive results, which further confirms the market resilience of 辣可曦曦's spicy snacks as an 'emotional necessity.'

The 'Latiao from Earth' 92g packaged product is a new item launched by 辣可曦曦 last year, and it received an excellent market response upon release.

To better meet the sales demands of various channels, we quickly responded to the market by launching two additional packaging formats: 'box packaging + bulk serie,' providing effective support to distributors in expanding market coverage, further strengthening competitiveness, and boosting sales growth. According to feedback from distributors, the newly launched 'Latiao from Earth' box and bulk pack formats both achieved good sales during the Spring Festival period. This demonstrates that the 'Latiao from Earth' has been well-received in the market.

01. A Creative Breakthrough, Bringing a Brand-New Experience

As the saying goes, the greater the demand, the fiercer the competition. In recent years, the competition in the spicy strip market has become increasingly intense. To stand out, it's not about following industry trends but about creating differentiated, innovative products based on the brand’s own internal culture.

辣可曦曦’s new product, 'Latiao from Earth,' takes a creative leap by combining spicy strips with the concept of space. It not only breaks through in terms of design but also ties into the current space exploration craze, offering young people who embrace cultural confidence a unique spicy strip experience.

With deep blue colors, futuristic lines, and a mysterious alien image various space elements combine to create an eye-catching design. Not only does it grab attention, but it also creates a memorable impression, further embedding 'Latiao from Earth' into consumers' minds.

02. Capturing Flavor Demand to Attract Repeat Purchases

Nowadays, consumers are becoming more rational. The products they purchase not only need to satisfy their preferred flavors but also help them express themselves, offering personalization, diversity, and fun. Data shows that among the various flavors of spicy strips,麻辣 (mala, a combination of spicy and numbing) is particularly popular with consumers and also helps relieve emotional stress.

To this end, 'Latiao from Earth' focuses on the mala (spicy and numbing) flavor, closely aligning with market and consumer demands. It satisfies both flavor preferences and emotional needs, offering a product that combines taste and stress-relieving benefits, providing consumers with a unique flavor experience.

At the same time, the newly added box and bulk pack formats include both spicy sticks and spicy chips, catering to different consumer flavor preferences. This variety helps drive sales and attracts purchases, assisting retail stores in capturing foot traffic.

03. Exploring Niche Scenarios to Boost Store Sales

Spicy strips have long ceased to be just a simple snack; they have become a social currency, fulfilling multiple roles in various scenarios such as leisure, entertainment, and setting the mood. Whether it's watching a show, hanging out with friends, camping outdoors, or 

even at weddings and celebrations, spicy strips are present in many situations. These consumption scenarios present huge business opportunities.

After the launch of the 'Latiao from Earth' 92g packaging, the box and bulk pack formats were introduced to better match the needs of different scenarios.

The box packaging, which offers a larger quantity, is perfect for stocking up or sharing at gatherings. Whether for a small get-together with friends or an outdoor trip, it's an excellent choice. The bulk pack is convenient and economical, allowing for purchases based on need, making it ideal for trying out and satisfying cravings. Both packaging formats feature individual small packs, making them easy to handle without getting your hands dirty, with just the right amount, while also meeting the sales demands of different channels.

04. Quality and Cost-effectiveness Combined to Ignite the End Market

As a key consumer trend for 2025, quality awareness means that consumers will continuously seek products that balance price and quality. In other words, products with better cost-effectiveness can significantly boost purchase intentions and drive sales at the retail level.

辣可曦曦, on one hand, insists on direct sourcing of raw materials from their origin to ensure freshness and the stability of product quality. On the other hand, by building its own factory and creating a complete, efficient supply chain, it offers the market a more reasonably priced product. Furthermore, the 'Latiao from Earth' box and bulk pack are priced within the mainstream range, with prominent cost-effectiveness, aligning with current consumer trends and facilitating market growth.