2025 Market New Favorite, 辣可曦曦's Hot-selling New Products Inject Strong Momentum into Aartners!

Insight into Demand, Seeking Categories with Both 'Future' Prospects and 'Financial' Potential

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It is evident that the 2025 consumer market will be driven by 'emotional consumption and cost-performance consumption.' Products that offer both emotional value and a good cost-performance ratio are the key areas to focus on. 'Leisure food,' as a category that improves mood and regulates emotions, holds vast market potential. Among leisure foods, spicy snacks that can stimulate the release of endorphins and dopamine in the brain, providing a sense of pleasure, are especially promising for the future.

What kind of spicy snacks have both 'future' prospects and 'financial' potential?

01 Higher Emotional Value, Aligning with Consumer Demand

According to relevant data, the retail sales of China's spicy snack food industry are expected to reach 273.7 billion yuan by 2026. In recent years, spicy snacks such as crayfish, duck necks, pickled pepper chicken feet, and spicy strips have become all the rage in snack stores, turning into bestsellers. Among them, spicy strips are particularly popular.

“There’s nothing that spicy strips can't solve, and if it doesn’t work, just eat a few more packs!” “Can’t find a moment of joy? Just have a pack of spicy strips!” … Various 'sayings' and memes about spicy strips clearly demonstrate that the happiness they bring is greater than that of other foods, highlighting the unique market advantage of spicy strips.

02 Stronger Sales Performance, Breaking Through Operational Challenges

With diverse consumption scenarios and higher purchase frequency, it means the product has strong sales momentum.

In recent years, spicy strips have not only maintained solid growth but have also expanded their consumption scenarios to include leisure activities, entertainment, travel, office settings, and festive gatherings. They have become integrated into various aspects of consumers' daily lives, reaching them more frequently and on a larger scale, leading to continuous market expansion.

At the same time, under the backdrop of increasingly rational consumption, spicy strip products are continuously achieving a balance between value and price, gaining more consumer recognition.

辣可曦曦 understands that grasping the market and being market-driven is the key to creating products that satisfy users and earn market approval. Based on this, 辣可曦曦 launched the ‘Mala Temper’ spicy strips, which cater to mainstream taste preferences. On one hand, the price is positioned within the mainstream price range, aligning with consumers' psychological price tolerance, thereby enhancing market acceptance. On the other hand, with its unique name and packaging, distinctive flavor experience, and various product styles, it enhances product value, increases consumer willingness to purchase, and better drives sales while improving repeat purchase rates.

At the same time, ‘Mala Temper’ has launched two packaging options: a large quantifiable bag and a loose small bag, catering to different consumption scenarios and meeting the diverse purchasing preferences of consumers. This further increases sales opportunities and promotes store sales performance.

As the upcoming Chinese New Year approaches, ‘Mala Temper’ is also a great choice for New Year’s goods. The eye-catching red packaging aligns with the festive theme of family reunions, adding to the celebratory atmosphere. With a variety of styles to meet the needs of different consumers, it is perfect for family and friend gatherings, where people can share, eat, and chat, strengthening bonds. The ‘New Year flavor’ of ‘Spicy Temper’ helps distributors create standout New Year products and boost profits.

03 Higher Brand Awareness, Greater Consumer Trust

Despite the currently fragmented sales channels and the endless emergence of various self-operated products, consumers are more inclined to choose familiar brands.

The more familiar a brand is, the broader its market foundation, making it easier for consumers to select and purchase, turning it into a product that drives rapid sales in stores.

The newly launched ‘Spicy Temper’ is a collaboration series with ‘Firecracker Temper,’ and from the start, it has been boosted by the popularity of its predecessor, laying a solid foundation for public recognition and strong sales performance. At the same time, the flavor of ‘Spicy Temper’ is carefully crafted to cater to the current trend of consumer preference for spicy and numbing flavors. Since its launch, it has received enthusiastic feedback, numerous positive reviews, and recognition, with sales continuing to rise and achieving strong momentum.

04 Strong Product Strength, Ensuring Sustainable Development

辣可曦曦’s 'Mala Temper' is packaged in a bold red, designed to create a visually enticing effect by combining elements like chili peppers and Sichuan peppercorns, which attract consumers' attention. The prominent 'warning stripe' further enhances the visual memory of the spicy and numbing flavor, deepening consumers' impression of both the spicy product and the 'Spicy Temper' brand, thus encouraging repeat purchases.

At the same time, 辣可曦曦 adheres to strict quality standards. Our R&D team repeatedly refines and adjusts the flavor, while sourcing ingredients directly from their place of origin to ensure quality control from the source. This approach helps maintain the consistent quality of each batch, further enhancing the product strength of ‘Mala Temper’ and making it more competitive in the market.