A Blast at The Beginning of The Year! Seizing The New Trend of “Bulk Snacks”, 辣可曦曦 Has A Strong Start in The New Year!

In mass-market snack stores, the most common thing is that the snack shelves are filled with different types of small-packaged bulk snacks. Consumers can freely choose and purchase them, and weigh them flexibly, and buy a large number of various snacks for just a few dozen yuan. It is not difficult to see that the importance of bulk weighing marketing in mass-market snack chains is self-evident, and with the development of society and changes in consumer demand, more and more sales channels will choose to adopt bulk form to meet market demand in the future.

01 Bulk Trend is Coming

Nowadays, in hypermarkets, supermarkets, markets, and bulk stores, the market share of bulk snacks remains high and shows no signs of decline. In the area where snacks are sold, bulk snacks firmly occupy a golden position. To this end, Food Merchants Network visited the front line, listened to the voice of the market, and concluded that the reason why bulk snacks are popular is mainly to cater to the following psychological needs of consumers:

①Personalized selection: More items can be included in one price range, with flexible selection, rich variety, and free mix and match, which greatly improves the consumer's purchasing experience and satisfaction. At the same time, manufacturers can also understand market demand more intuitively, and use this as a benchmark to launch new flavors in a timely manner to meet consumers' taste requirements and bring a better consumer experience.

②Price transparency: Bulk snacks are usually priced by weight or quantity when purchased. Consumers have the opportunity to personally observe, select, and evaluate the quality of each bag of snacks. This transparency allows consumers to better judge the freshness and quality of the products, thereby ensuring that they are purchasing high-quality snacks.

At the same time, bulk snacks have lower packaging costs, making them relatively affordable for consumers who pursue cost-effectiveness, and offer more substantial profit margins for distributors!

③ Convenience in life: Individual packaging of bulk snacks is more convenient to carry and store. For office workers, students and travelers, bulk snacks can not only be easily put into school bags or suitcases, but also be taken at any time according to actual needs. At the same time, since bulk snacks are often small and light, they are easier to share with fans or friends in daily life, enhancing social communication and interaction.

The above consumer psychology also tells us dealers that loose food has become a popular trend and will become the next hot spot in the snack industry. Therefore, when selecting products, we must select products according to the consumption needs of the target customer group in a timely manner. Only by choosing the right products can we stand at the forefront and obtain considerable profits.

02 Market-oriented Strategy First

In order to promptly adapt to changes in consumer psychology, quickly adjust business strategies, and provide products that meet market trends, 辣可曦曦, on the basis of steadily developing quantitative products, timely launched bulk categories, carried out channel expansion, investment promotion and promotion of bulk products, and deeply polished product strength in the following aspects to enhance product differentiation competitiveness and help dealers achieve strong sales at the terminal.

① High-value packaging design

In the era of value economy, eye-catching packaging can visually stimulate consumers, enhance their desire to buy, and drive purchasing power. The packaging of 辣可曦曦 adopts a large area of Chinese red, with a distinctive spicy strip pattern. At first glance, it instantly attracts the eye and quickly arouses appetite, creating a buying impulse.

② Multiple choices of good taste

There are a thousand taste sensations among a thousand people, and everyone has different tastes and preferences for food. In order to meet the tastes of different consumers, 辣可曦曦 has carefully developed three series of products: Fiery Series, Hot Aura Series, and Classic Series, so that every friend who likes latiao can achieve "latiao freedom" to varying degrees.

③Multiple tests to ensure quality

辣可曦曦 firmly believes that quality is the foundation. Only by ensuring product quality can we go further and longer. To this end, 辣可曦曦 strictly controls quality, builds a 10W-level clean workshop, establishes triple safety testing standards, and guarantees quality, so that consumers can eat every spicy strip safely and healthily.

④Multi-range gradient pricing

Due to different consumption levels, different consumer groups have different sensitivity to prices. For this reason, 辣可曦曦 has formulated different price ranges to meet the multi-level consumption needs of consumers, while also giving merchants multiple profit margins.