Breaking Through Homogenous Competition, 拾光悠味 Pioneers A New Frontier in The Snack Industry!

Innovation is the soul of a brand, and this statement is just as relevant in today's snack market. The era when high distribution alone guaranteed high sales is over. Now, the distribution channels for products need to be closely aligned with consumer scenarios to create more opportunities for repeat purchases. In the context of severe product homogeneity in the market, there is an urgent need for brands to undergo targeted innovation and upgrades. This will help further build differentiated competitive advantages, ignite a new engine for continuous industry growth, and promote the healthy development of the industry. Recently, "拾光悠味" launched the "This Is Latiao·Mala" series, which differentiates the product through a bold Mala flavor and attracts consumers with fun packaging. By continuously innovating at the product level, it brings positive emotional value to consumers and drives incremental growth in the snack industry.

01 Comprehensive Consumer Preferences, Innovative Recipe Development

The "2023 Spicy Snack Industry Development Trend Report" mentioned that the Mala (spicy and numbing) flavor has become the top preference for Latiao (spicy strips). In response, the "This is Latiao·Mala" series innovated with a unique Mala formula, combining Sichuan peppercorns and chili peppers to create a flavor that resonates with the public's taste. By precisely targeting and segmenting the market, the brand has developed another potential hit product.

02 Fun Chili Pepper Character, Creating a Memorable Packaging Touch

The product packaging is not only a key driver to enhance consumer desire but also an emotional bridge for interaction with consumers. For "aesthetic-conscious" consumers, distinctive packaging stands out and attracts attention. "This is Latiao·Mala" series features a playful chili pepper character breathing fire, effectively conveying the product' s attributes and selling points. With a trendy, high-quality look, the packaging catches the eye on the shelf, instantly winning over consumers and sparking their interest.

03 Four Categories, Delivering Different Experiences

In the trend of contemporary consumer upgrading, consumers have raised higher expectations for products. "拾光悠味" has responded by segmenting its product categories, launching four distinct variations under the "This is Latiao · Mala" line:

1. Spicy Strips: The classic form, with each strip vibrant and tender, absorbing the rich flavors of the seasoning.  

2. Spicy Slices: Medium-thickness, generously coated with seasoning, providing a bold, flavor-packed experience.  

3. Spicy Gluten: Light and playful in texture, these thin strands offer a lively, irresistible bite.  

4. Spicy Chunks: Compact and thick, with a firm, chewy texture that’s convenient and satisfying to eat.  

These four categories offer diverse textures and flavor profiles, catering to different consumer preferences and providing a range of enjoyable experiences.

04 Direct Sourcing of Raw Materials, Building Strong Quality Credentials

The "This is Latiao·Mala" series directly sources raw materials from production areas, ensuring both high quality and high volume output. This approach not only guarantees the product’s superior quality but also reduces intermediary costs, allowing for better profit margins for distributors. By streamlining the supply chain, this model creates a win-win situation for both the brand and its distribution channels, fostering a mutually beneficial and sustainable partnership.