Digging Deeper into Young Consumer Demands Leveraging Small Packaging New Products To Drive Market Growth

As the saying goes, "He who gains the youth gains the world." If you often visit supermarkets or keep an eye on new product trends from big brands, you'll notice that Generation Z is driving the trend of "small packaging."

According to data released by the National Bureau of Statistics, by the end of 2022, the number of single people in China had reached 240 million and continues to rise, which undoubtedly raises new demands for smaller food packaging. In an era of abundance, young people pursue personalized and diverse consumption. Small packaging allows them to try new flavors conveniently, clearly helping to attract more customers. Furthermore, as young people pay more attention to health, they want to control calorie intake while satisfying cravings. Small packaging, which is easier to manage and less of a burden, is a smart solution.

These shifts in the consumer market continue to confirm that small packaging is a big business opportunity. As an emerging spicy snack brand, Shiguang Youwei has precisely understood the consumption psychology of young people and continuously launched small packaging products like the "Firecracker Series Box," "Classic Series Box," and "Classic Series Bag-in-Bag," achieving significant sales breakthroughs.

First: In the rise of the single economy, small packaging offers the right amount of product and convenience. It prevents wastage when one can't finish it in one go, avoids the loss of moisture after opening that affects flavor, and eliminates the mess of greasy fingers.

Second: Small packaging is great for trying new products, has low purchasing pressure, and suits various consumption scenarios such as binge-watching shows, camping, business trips, or office use, meeting consumers' diverse needs.

Third: Small packaging has a wider sales channel, especially box packaging, which can be sold in supermarkets, convenience stores, campus stores, and breakfast outlets. Sales methods are more flexible, which can increase repurchase rates and help retail partners achieve more sales.