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Views: 0 Author: Site Editor Publish Time: 2024-06-07 Origin: Site
As an instant and convenient snack that is deeply loved by comsumers, Latiao has become a popular leisure snack in the whole world.With the continued expansion of industry development, "The analysis report on the Development Trend and Investment Profit of China latiao Industry in 2020~2026" in Intelligence Research consult shows that the scale of China's Latiao market is expected to be close to 100 billion yuan in 2026. 
Image Source: Intelligence Research consult "Latiao Industry Development Trend Report"
The rapid growth rate and strong development momentum of Latiao is obvious to all.Many enterprises have entered the market, industry competition and internal competition are increasingly intensified. However, the new Latiao brand Shiguangyouwei has stood out after being tested by the market and distributors. It gets recognized by many new and old distributors with innovative product quality and all-round supply chain guarantees.Writting a new brand and distributor partnership,and achieving win-win cooperation with distributors and consumers.
Dislocation competition
Unlock the hot-selling password of Latiao
The "Global Snack Status Report in 2023" released by Mondelēz International mentioned: Nowadays people hope to attain positive experience from life more than ever before and like exotic flavor more and more. "Love adventure" is one of the four key words extracted by Mondelēz International about the "snack status".Consumers surveyed are using social media (62%) to look for novelties,, and 6 out of 10 people consider themselves "snack adventurers" and like to try new snacks. Based on above consumpion background,Shiguangyouwei use dislocation competition strategy to creat hot-selling Latiao——Fiery Series,which attracts people who like to eat spicy with super spicy flavor to meet consumers emotional demand of "More happier,more spicy."
Shiguangyouwei Fiery Series meets the needs of people who like spicy food accurately.By adding "devil pepper" to create an innovative taste of "Super spicy"and create a differentiated selling point, give people a strong taste stimulation, attracting the target consumer group.Under the pressure of fast-paced life, it provides greater emotional decompression value, thus winning the favor of majority consumers.
At the same time,Fiery Series has its own topic attributes, it easy to spread spontaneously and generate huge traffic. Since its launch,it has attracted many bloggers such as Douyin and RED platfrom to launch the"Eat spicy challenge".It is very popular on mainstream self-media platforms, with a very high level of discussion and topicality, which has developed the product to become a hot seller in offline terminals.
Innovative product
Latiao is adapted to more comsumption place
The "Global Snack Status Report in 2023" released by Mondelēz International mentioned:Portion size is a key factor affecting the taste of snacks,and it gets more and more attention from consumers.Among the global consumers surveyed, nearly 7 out of 10 people said that they want the portion size of snacks to be controlled (67%), and 7 in 10 respondents said that they are willing to choose indulgent snacks with smaller portions.At the same time, consumers have a more convenient expectations for physical commodity, including snacks and other foods. 65% of global consumers consider that "easy to prepare" is a necessary or important factor when they choose food and beverages.
In this consumption background,from 50-cent snacks to national hot-selling product,the upgrade of latiao and the expansion of consumption scenarios promote each other.It can be met the consumption needs of different scenarios,to become one of the paths of brand innovation.Shiguangyouwei has a precise insight into consumption trends, the innovative products and packaging to meet more scenarios.Among them,Fiery Series launched pack box product,Classic Series launched pack box and bag-in-bag small bags product.This specification of packaging conform to more consumption scenarios and is more convenient; the portion is smaller, easier to eat and preserve, and meets the consumption needs of Generation Z.
Firey box pack series(Small bag):Compared with relatively quantitative large-packaged products, it is less spicy, and suitable for first-time consumers, with relatively less purchasing pressure. It can meet a variety of consumption scenarios such as daily watching TV, going out camping, business trips or in office,etc. It is more convenient for consumers to eat and more flexible for distributors to sell, which can increase the overall sales of products from multiple dimensions.
Pack Box and Bag-in-Bag of Classic Series: There are 3 products such as spicy stick,spicy slice,spicy strip.Its middle spicy and popular among the public. Compared with large bags of Latiao, which are suitable for limited occasions and inconvenient to share and store after opening the bag, independent small packages can solve these problems and improve the experience.
Bag-in-bag and boxes packaging, the minimum packaging unit has a small volume and easy to carry.It meets once eating,which is fresh and clean; It is suitable for one person to eat, sharing with friends and colleagues, and gatherings, expanding the consumption scenarios to meet timely and random consumption and making sales more flexible, so distributors have a big space to operate in the market and channels.
Quality as the basis
The two-ways efforts with distributors
Under the circumstance of industry increasingly internal volume is becoming the normalcy,some enterprises are too pursue too eager to pursue short-term traffic and keen to make money quickly will not be able to make the brand long-term, not to mention bringing continued growth and empowerment to distributors.
Production end - self-built factory, insist on a high quality route.
Shiguangyouwei adhere to "High-quality product "route,by investing and building multiple wholly-owned factories.In 2023,the the wholly-owned factory "QiaLa Food" will move into the Food Industrial Park of Pingjiang High-tech Zone.The factory covers an area of more than 12,000 square meters and has a 100,000-level clean production workshop, equipped with roll film, dozens of fully automatic and semi-automatic production lines, and adopts industry-leading standardization, automation and intelligence for production management. In 2024,a 50-acre self-brand production base located in Pingjiang Anding Industrial Park is about to construct.It will use more intelligent production workshops more stringent production management to provide high-quality spicy snacks for everyone.
Sales-Stick to long-termism,achieve win-win growth
Good products attract good partners,Shiguangyouwei insist on the long-termism,with a high quality as its core competitiveness to develop terminal sales.By buliding its own factory, to control quality independently and reduce production costs, raw materials, human resources, and supply chain costs, leaving more profit space for distributors and providing solid guarantees for distributors and consumers, achieving win-win cooperation.
Conclusion
Shiguangyouwei adheres to the "long-termism", continues to develop latiao industry and accurately holds industry trends.It never forgets the original intention and forge ahead,creating more high-quality innovative products for the market to meet the diversified needs of the market, channels, and consumers.
With high-quality products and services, it has established trust between distributors and consumers. There is still a long way to go in the future, but we believe that Shiguangyouwei will ride the waves in the field of latiao, journey thousands of miles, achieve mutual benefit and win-win with our wide partners!
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