Creative Breakthrough! Another Hit Product! 拾光悠味 MALA Latiao Ignite The Market!

In the era of fast-changing marketing, all industries are constantly changing. For young people, the main consumer group, snacks have become a new social currency. However, the snack market is diverse and if a single brand wants to stand out, it must have products that meet the needs of young consumers and strong brand value.

Shi Guang You Wei, a pioneer brand of spicy snacks, launched This is Latiao Series (Mala flavor) in response to market demand. Its creative packaging and novel taste not only captured the hearts of consumers, but also won the favor of dealers, achieving long-term success in both word-of-mouth and market. So why are This is Latiao Series so popular in the market and achieve a win-win situation for all parties?

01 Authentic Mala flavor from Pingjiang

Among the many flavors of Latiao, Mala is becoming a new flavor trend. The taste of Latiao has evolved from single to diversified. Nowadays, the lover of Latiao is gradually expanding. For consumers, every attempt at a new flavor is a new adventure for their taste buds.

02 Creative and novel packaging, suitable for a variety of scenarios

In this era of "appearance control", consumer decision-making behavior has changed from the past. Consumers not only pay attention to the characteristics of the food itself, but also pay attention to the visual beauty and its interest.

Shi Guang You Wei is well aware of this. This is Latiao Series (Mala flavor) launched this time have a harmonious and interesting red and white color scheme, coupled with a vivid pepper figurine, which not only vividly depicts the taste of the Latiao, but also retains the product characteristics.It is also suitable for a variety of scenarios such as watching TV series, traveling, and relieving stress in the office. The product purchase rate is greatly increased, laying a good foundation for product sales!

03 Beyond Latiao

In the era of rapid development of social media, for brands, whether it is products or services, good word of mouth can win exposure. This can prompt consumers to quickly recognize the brand, increase consumption willingness, and maximize benefits. Latiao were once a childhood memory for those born in the 1980s and 1990s. Its social attributes make it not only a kind of food, but also an emotional bond. In a busy and stressful environment, Latiao not only bring satisfaction to the sense of taste, but also psychological comfort. When you take a bite of Latiao, it's like returning to your childhood. It allows people to find a way to heal themselves.