Equisite package design+High quality + High repurchase rate, Shiguangyouwei presents a "textbook-level" hot product case!

Among the many flavors of snack foods, spicy flavor is rooted in China's long-standing traditional food culture. The pleasure, stress relief and satisfaction it brings to consumers make it increasingly popular. Among spicy casual snack food, Latiao plays an important role!

According to Nielsen's "2023 Latiao Industry Research Report", Latiao  has become a well-deserved "national Internet celebrity", and the offline retail sales of Latiao will reach 110,000 tons in 2023. The unique taste of Latiao not only provides consumers with enough emotional value, but also carries the taste of childhood, making it a national snack loved by consumers.

Latiao market continues to expand, the competition is also getting more and more intense, after all the way up, can maintain high speed growth of the brand is very few, and has a super product power of picking up the Oldtime flavor even one, for example, its recent hot big single product "Bean-Big slice" with its Beautiful package , high quality and high repurchase has attracted the highly attention of the industry.

As Generation Z becomes the main force of consumption, the product packaging is playing an increasingly important role in consumers' purchasing decisions. According to a survey conducted by Nielsen, 64% of consumers will decide whether to try new products based on the packaging. Packaging that can be "photographed" and "shared on WeChat Moments" can not only "attract consumers' attention", but also bring more fans to the brand, helping the brand keep up with the trend and seize the market.

The packaging of Oldtime flavor's Bean-Big slice uses differentiated design ideas and creativity to break through the internal competition of homogeneous products, perfectly interpreting that it not only has a good-looking appearance but also better "content".

Oldtime flavor spent a lot of money to invite a master to hand-paint the packaging of the "Bean-Big slice" product. The design was inspired by the "Pingjiang Landscape Scroll", taking elements of Pingjiang landscape, combining it with the new national style, and cleverly integrating real products into it. The double visual symbols form a strong visual impact, which not only perfectly combines Pingjiang cuisine and culture, conveys the historical and cultural background of the product, but also presents extremely attractive product pictures, making people salivate and arousing interest at first sight.

In addition, the copy on the packaging visualizes the product information, presenting the product's craftsmanship and taste characteristics, allowing consumers to understand the product well from the packaging. In terms of display, the overall design style and color of the packaging well reflect the product attributes, making it more recognizable than other products on the shelf, saving the cost of being discovered and remembered.

After a best-seller arises, more imitators will follow! Homogeneous packaging designs are everywhere, seriously disrupting market prices and causing damage to brand image.

In this regard, the package design of "Bean-Big slice" has applied for patent protection,  its package makes it stands out in a wall of Latiao, and has formed a differentiated competition to other similar products, to maintain a unique advantage in the fierce competition in the market.

Building a brand moat is not a matter of overnight. Oldtime flavor has a long-term layout and attaches great importance to intellectual property management. It invests heavily in trademarks, copyrights, patents, etc. every year, continuously deepens the construction of intellectual property culture, realizes brand asset accumulation, and solves the worries of dealers in settling the market.

It starts with appearance and ends with talent. For a product, the inner "talent" must match the appearance to truly impress consumers. If you only pursue differentiation in appearance without paying attention to product quality and improving the core competitiveness of the product, any "Best sellers" will eventually be short-lived. In the final analysis, hard-core product strength is the kingly way to gain a firm foothold in the market.

Oldtime flavor has been committed to product research and development and technological innovation, adhering to the high-quality route, and using its strength to ensure the safety and deliciousness of the food. In addition to the unique packaging design, Bean-Big slice is also popular among consumers for their selected high-quality ingredients, rich bean flavor, thin slices, and authentic Pingjiang flavor that is oily and tasty.

When talking about Latiao, we have to mention Pingjiang, Hunan, the "hometown of Latiao in China". It accounts for half of the Latiao industry, with an annual output value of 20 billion yuan, accounting for one-third of the national spicy strips industry output value. It has unique advantages in talent cultivation, inheritance of Latiao production skills, and integration of upstream and downstream industrial chains.

Oldtime flavor was born in Pingjiang, Hunan. With the mission of "providing customers with high-quality and delicious spicy snacks", it takes advantage of Pingjiang's unique geographical advantages, recruits talents, inherits craftsmanship and innovates products, and gives full play to the advantages of the birthplace of spicy snacks to grow rapidly. In 2023, Oldtime flavor 's wholly-owned factory will be settled in the Food Industrial Park of Pingjiang High-tech Zone, further expanding the company's production capacity, realizing product quality upgrades, and improving the company's core competitiveness.

After more than 20 years of transformation and industry iteration,from small workshops to clean workshops, Latiao industry has been completely transformed. Shiguangyouwei through industry-leading standardized, automated and intelligent production management to ensure the high quality of Latiao.

● Professional staff: Professional technicians with more than 23 years of experience in the research and development of Latiao is responsible for quality control; Each production link is equipped with professional production personnel to charge each post, and high-quality production of Latiao is ensured through professional, standardized, and intelligent assembly line works.

● Intelligent production equipment: In order to better control each link, Shiguangyouwei insists on building its own factory and establishing a 100,000-level dust-free workshop to ensure the stability of product quality and the hygiene of the working environment. It is equipped with multiple fully automatic and semi-automatic production lines, covering powdering, puffing, mixing and packaging, etc., which basically achieves a high degree of automation and intelligence, improves production efficiency, and ensures the high-quality production of products from a technical level.

● Standardization of production management: Strictly abide by the requirements of the food safety management system and the quality management system, and improve the quality traceability system of Latiao. The entire production process is visualized and monitorable. In addition, the production site strictly follows the "6S" standard to ensure the quality of Latiao is qualified and stable.

● Refined quality management: We always adhere to the strict process of "Internal inspection + External inspection + General warehouse unpacking inspection" to build a triple line of defense for product quality assurance. First, the quality inspectors inside the factory will test the samples of each batch and issue a test report. Then, we entrust an authoritative third-party testing agency to conduct a comprehensive test on each product and issue a detailed test report. Finally, the quality inspectors at the general warehouse will conduct unpacking inspections, random inspections and testing, and retain samples again to provide final confirmation for the quality of the products leaving the factory and ensure that each product meets the standards.

Shiguangyouwei booth was crowded with many people at Shenzhen Autumn Sweets & Snacks Exhibition in this years.Many customers had a great willness to order and were very optimistic about this product of "QiaLaBa Spicy Slice". According to the feedback from distributors, this product with three good "genes" has a sales trend of "supply exceeding demand" in many regions, becoming a veritable "star hot-selling product", and they are willing to sell and not worried about sales.

Shiguangyouwei knows that conspicuous packaging can attract dealers to stop and outstanding product strength can arouse distributors interest, but only a strong repurchase rate of the product can make distributors choose to order! Shiguangyouwei has won countless recognitions by relying on its conspicuous market performance!

● Distributor side: The high repurchase rate makes Shiguangyouwei's products in short supply,inventory pressure is greatly reduced, and funds are recovered quickly. In addition, Shiguangyouwei has reserved a generous profit space for distributors, allows partners to obtain actual benefits. This virtuous cycle not only promote the growth of the company's performance, but also brings long-term and stable benefits to partners.

● Shop terminals: Many terminal shop owners showed that "Shiguangyouwei has a fast sales speed", "Customers often choose Shiguangyouwei without hesitation when choosing products", and "QiaLaba spicy slice are not worried about selling at all", and the high repurchase rate not only enhances the stickiness between terminal stores and consumers, but also brings stable sales performance to terminal stores.

● Consumer side: Countless consumers have given high praise to Shiguangyouwei's products. There are more than 30,000 posts about Shiguangyouwei only in RED application, including active recommendations from KOLs, sincere recommendations from many evaluation bloggers, and spontaneous sharing from loyal fans. These comments all show Shiguangyouwei's excellent performance in quality, price and purchase experience. These positive reviews continue to spread on major social platforms, accumulating a steady stream of popularity and traffic for Shiguangyouwei, and further enhancing the brand's recognition!

Shiguangyouwei has increased its R&D investment, continuously developed new products, and used a diversified and differentiated product matrix to meet consumers' personalized needs. It also allows our Corporate group customers to target different markets and take the initiative in market competition.

For example, it has noticed the market's preference for authentic spicy flavors and launched the " Fiery Aura" series, which is authentic,creates differentiated selling points to attract target consumer groups.

Faced the enrichment and deepening of consumption scenarios of Latiao from midnight snack、afternoon tea to camping, banquets and other new scenarios, Shiguangyouwei especially launchs small packaging latiao,such as "Firey series" and "Classic series".The independent small-package product makes it easy for consumers to share the delicacy at any time in various scenarios.

The rich brand speciality meets the needs of different consumers, different scenarios, and different channels. Shiguangyouwei can be found in large supermarkets, convenience stores in office areas, community mom-and-pop stores, snack hypermarkets, and other terminals across the country. It is even exported to more than 60 countries and regions including the United States, Canada, Australia, Malaysia, Thailand, and Indonesia.

Shiguangyouwei will continue to uphold the corporate vision of "becoming a reliable and high-quality spicy snack brand loved by consumers around the world", constantly deepen the brand connotation and expand market share. Shiguangyouwei is confident that it will continue to maintain its leading position in future market competition and bring more delicious, healthy and safe spicy snacks to consumers.

As a super player emerging from the "Latiao Kingdom", Shiguangyouwei looks forward to riding the wind and waves with all distributors to tap into the tens of billions of market!