Going overseas has become a breakthrough point for brands! Under the background of strong cultural confidence, 辣可曦曦 quickly broke through with the "Chinese traditional style"!

In 2023, it can be called the first year for brands to go overseas, with many enterprises going abroad and launching globalization strategies. The snack industry is no exception, and some brands have even tasted the sweetness.

The reason is that, on the one hand, there is a lack of salty and spicy snacks with unique Chinese characteristics in the global market, which has brought development opportunities to snack brands. During the 2022 Spring Festival, Taobao released the top ten favorite New Year products of overseas consumers, and Latiao were strongly selected to go abroad. In 2023, Bestore and Cainiao reached a cross-border food supply chain cooperation to accelerate the pace of snack products going overseas. More and more Chinese snack brands have begun to layout overseas markets and take the step of "going out".

On the other hand, it is the result of the high confidence in Chinese culture. In recent years, a "Chinese traditional trend style" has swept the market. The younger generation represented by 95s and 00s was born in an era of national strength. They have more stronger cultural confidence and a natural sense of national identity. The previous concept of "imported = good commodities" has gradually disappeared in them. They are more willing to pay for feelings and pay for the Chinese traditional trend style.

Along with this cultural confidence, the new Chinese style has extended to various of industires, such as the Han Chinese Clothing that was popular last year, the new Chinese style outfits that are everywhere this year, and cosmetics that embody oriental aesthetics. Chinese culture is sweeping young people in a new form of expression.

辣可曦曦 as the "Pioneer of Internet Celebrity Latiao ", with its keen market sense, has seen through this trend and launched Traditional Series products: Spicy Gluten, Money Grubber Slice, Temper Latiao, Spicy Latiao, Garlic Latiao, incorporating elements of traditional Chinese culture to create a market effect of 1+1>2, becoming a market "Best-selling product".

The essence of making products is to follow trends. For example, high protein, low fat and no additives in yogurt are important trends; fitness is a trend, and many industries related to fitness will have long-term development; reducing sugar and salt in food and beverages is a trend... Trends will show a "The creeping weeds effect": at first no one knows where this grass is growing, but after a while, they find that it is everywhere. Only by grasping the trend can we grasp a category with long-term sustainable growth.

When the Chinese traditional style trend meets Latiao

High appearance products ignite consumer sentiment

For the new consumer group, the "appearance" and "functionality" of the product are undoubtedly the most important. When it comes to the snack industry, this functionality means whether it tastes good.

In terms of packaging design, 辣可曦曦 designed the packaging according to the aesthetics and concepts of the Chinese people, and selected traditional colors such as cinnabar red, gamboge, and azurite, and integrated traditional Chinese elements such as mountains, water, clouds, and pavilions. The overall picture looks like a painting with thick and heavy in colours, full of oriental charm, which effectively distinguishes it from other products on the market.

In product naming, the  Traditional Series products also selected popular keywords, such as Spicy Gluten, Money Grubber Slice, Temper Latiao, Spicy Latiao, Garlic Latiao, which are not only in line with the product characteristics, but also cute and interesting, with a strong Chinese national style, in line with the personality expression of young people, and the shelf display is eye-catching.

When the Chinese traditional style trend meets the childhood Latiao, it creates the current trend . The Latiao industry is highly competitive, and consumers have many products and substitutes to choose from. Due to the low unit price, consumers make low-involvement decisions. They usually do not bother to collect product information before purchasing the product, and learn the product detailed raw materials, processes, etc. Therefore, the main factors that affect their decision-making are brand awareness and brand image, and the sensory experience of the product itself.

Over the years, 辣可曦曦 has continuously followed market trends and developed products that are popular with consumers. With its unique brand recognition and product consumption experience, consumers can recognize significant differences, it can be remembered by consumers easily,and then choose it firmly.

From "Single hot-selling product" to "Hot-selling Matrix"

Factory strength is the key

辣可曦曦 is not only excellent in appearance, but also impeccable in taste. It comes from Pingjiang, Hunan, the "hometown of Latiao in China", uses traditional craftsmanship in production. Whether it is high-quality raw materials, intelligent production processes, or internal and external cross-detection systems, the standards followed are at the highest level in the entire Latiao industry.

The Fiery Series is specially designed for consumers who love to eat spicy food. It has an extremely spicy taste and is available in a variety of specifications, including single bags, boxes, and bag-in-bag. It can not only attract traffic to stores, but also has a flexible sales method and is deeply favored by channel dealers.

The Classic Series is a hot-selling product launched by 辣可曦曦 to meet the needs of the mass consumer groups. Its spiciness and taste are more popular, and it has 9 popular categories such as Spicy Sticks, Spicy Chunk , Spicy Slice, Garlic Chunk, Vegan Chunk, etc. It has multiple specifications such as quantitative, bulk weighing, boxed, and bag-in-bag designs, which well meet the diversified market needs and has always been a star product in mainstream sales channels.

At present, 辣可曦曦 has developed from a "Single hot-selling product" to "Hot-selling Matrix" with rich products and high quality. Many distributors will purchase goods through product combinations to better meet the needs of different consumers.

Of course, this is inseparable from the factory's strong support. When the impression of consumers still think "Technology and plenty of harmful food additives ",辣可曦曦 has already understood the importance of refined, standardized, sterile and safe production.

辣可曦曦 introduced fully automatic intelligent production equipment and invested in a standardized production space with brand holdings. From material selection to production, inspection and control, and after-sales service, each link is screened and controlled layer by layer to improve production quality and efficiency while ensuring that each bag of spicy snacks is optimally configured. In 2023, 辣可曦曦 successfully settled in the Food Industrial Park of Pingjiang High-tech Zone, further expanding the company's production capacity, independent production, and adhering to the high-quality product route.

For enterprises, supply chain capabilities determine cost structure and delivery capability, and are structural competitive advantages. As the "Pioneer of Internet Celebrity Latiao", 辣可曦曦 is able to achieve technological innovation, high cost performance, and large-scale supply, all of which are the results of a mature supply chain, and it is a big leader in the industry.

Conclusion

Being seen by the market is just a result. Hidden behind it is the value and quality that the brand has consistently and continuously explored. Only through long-term hard work can you become proficient, and you must be better understand market trends, then can get the benefits. 辣可曦曦 has been on the road of making good products and good brands for many years. We have reason to believe that 辣可曦曦 will let more consumers and dealers see the combat effectiveness of the hot-selling products of the "Pioneer of Internet Celebrity Latiao".

Follow the trend, so as not to be left behind by the era; follow with the winners can you find the path to success.