辣可曦曦 Helps Dealers Achieve A New Winning Point with The Hot Sales of “Small Packages”!

For many brands, finding growth points in the slightly expanding snack market is challenging. Finding explosive growth points in the struggling bulk snack market is even harder! So, how did a Big Spicy Stick in a small package manage to ignite the terminal market?

01 Build Differentiation to Help Increase Store Sales

With the increasing personalization of consumer demand and the rise of specialty snack shops, the slow update of categories in bulk display areas and the lack of freshness have become significant challenges for stores. Therefore, displaying entirely new and differentiated products in stores has become the most effective way to enhance competitiveness. Big Spicy Stick, packaged in small bags for bulk sales, has maximized its differentiation advantage and quickly became a bestseller, securing a place in the competitive market.

On the packaging: the more textured opaque packaging highlights the product's value and quality. The large areas of red are very eye-catching, grabbing attention among many piled-up products while directly conveying the attributes of the spicy strip category. The highly innovative battery shape communicates that the spicy strips provide consumers with plenty of energy, adding a sense of fun and significantly boosting purchase intent.

In terms of taste: Big Spicy Stick focuses on a savory spiciness while incorporating subtle sweetness to enhance flavor. This taste caters to general preferences while clearly distinguishing itself from the predominantly sweet products in the bulk market. Additionally, the selection of ingredients is meticulous and the processing is advanced. Each spicy strip is infused with spices, offering a soft, chewy texture that creates a strong taste memory.

02 Create a Higher Quality-to-Price Ratio to Meet Consumer Demand.

At present, in snack stores that use discounts as a means to attract consumers, the mainstream price of bulk snacks is about 10 to 20 yuan/500g. The Big Spicy Stick are sold in a small package, positioning the product price in the middle of this price range. Whether through bulk snacks or supermarket channels, this price is highly competitive, giving consumers the feeling of obtaining high-end products at a budget-friendly bulk price. The greater affordability and value brought by a high cost-performance ratio fundamentally stimulate consumers' desire to purchase, helping the product to sell quickly.

03 Direct Supply Model from Manufacturers to Ensure Profit.

As the main area for bulk snack sales, offline channels are the focus of the sales channel layout for 辣可曦曦. The sales of Big Spicy Stick use a direct supply model from manufacturers, transforming the multi-level distributor model into a flatter channel structure. This enhances price competitiveness while leaving ample profit margins for distributors.

Currently, 辣可曦曦 has established good cooperative relationships with distributors in various regions across the country, and its distributor network is continuously expanding into overseas markets. This provides strong support for achieving widespread market coverage and accelerating terminal sales.