Innovation Impact! 拾光悠味 Joins Hands with Dealers To Win The Era of Doubling Profits!

Looking at the overall snack market, product categories are experiencing a cycle of new launches replacing old ones, while online and offline channels are increasingly integrated. All signs point to a gradual transformation in the snack industry, with distributors facing a profound shift.

01 Dealers’ profits declined, and they faced internal and external difficulties

When talking about the business situation this year, what words would you use to describe it? Most leisure food distributors said that business is not going well and profits have declined compared to previous years.

As the backbone of the food industry, distributors play an important role in the entire commodity circulation. However, with the changes in the market environment and the transformation of retail channels, distributors are caught in internal and external difficulties.

From an internal perspective, affected by the changes in the consumer environment, market competition has become increasingly fierce, and channel costs have gradually increased, resulting in a decline in product sales, the inability to collect payments, and the inability to pay employees’ wages. Some traditional dealers are just trying to survive and have no time to adjust product structure and operate terminal outlets. The channel control and store expansion capabilities have gradually declined. In the increasingly severe competitive environment, they were eventually eliminated.

From an external perspective, the transformation of retail channels and the resulting price wars have undoubtedly had a huge impact on snack food distributors. In addition to the layout on the C-end, the new retail model based on snack discount stores is also accelerating the integration of logistics and warehousing centers to improve the efficiency of the supply chain from the operational end. Once it is mature, the efficiency of covering the B-end will bring a dimensionality reduction blow to distributors.

In addition, the price war caused by market competition and channel changes has forced manufacturers to reduce their profit margins, and the pressure will eventually be transferred to dealers in different forms. Due to various reasons, dealers’ profits are even less than 50% of the previous ones. It is not an exaggeration to say that they will be cleaned out by the market.

02 Start from customer needs to leverage profit growth

When dealers plan products, they must understand the needs of consumers and terminal stores. Generally speaking, most stores need to plan four types of products: best-selling products, traffic-generating products, profitable products, and exclusive products. These four types of products can basically meet all the needs of consumers and ensure that the store is popular and has sales. This is also the direction of dealers’ product selection and operations.

Latiao, as a childhood snack for most people, are a hot topic in themselves. 拾光悠味 has launched multiple series of Latiao with different flavors, which have become popular among young consumers with their good looks and good taste, while also meeting the needs of store category planning.

Recently, 拾光悠味 launched the “This is Latiao·Mala Flavor” series, which uses novel product names and packaging to intuitively display the product categories and flavors, and highlight the creativity of the brand. It can be used as an “exclusive version” of the store and become the trump card of the product portfolio.

This is Latiao·Mala Flavor, focusing on the bold and numbing-spicy taste that aligns with consumer preferences. By blending Sichuan pepper and chili peppers, it creates a unique flavor profile that leaves a lasting impression, stimulating taste buds and driving repeat purchases.

At the same time, the series of products also attracted consumers’ attention with their colors. The four eye-catching colors of passionate red, vibrant orange, charming purple, and healing green highlight the creativity of the products and bring high repurchase rates to terminal stores.

The product is available in four forms: spicy strips, spicy slices, spicy chunk, and spicy gluten. Spicy strip are crafted in a classic form, with each piece showcasing a tempting reddish hue. The spicy slices are perfectly balanced in thickness, offering a chewy and flavorful experience. The spicy chunks are convenient to eat, bursting with aroma in every bite. The spicy gluten are irresistibly delicious, with every strand infused with rich flavors. Each variety delivers a unique tasting experience, catering to consumer’ diverse preferences for Latiao products.

The above-mentioned products meet the diversified consumer demands by focusing on niche areas, and directly drive store sales with creative and eye-catching packaging, unique flavor blends, and the fission of social media.