Innovative Spicy Snack Products To Adapt To More Consumption Scenarios

The 2023 Global Snack Status Report released by Mondelēz International mentioned: portion size is a key factor affecting the taste of snacks and is increasingly valued by consumers. Nearly seven in 10 global consumers surveyed said they want portion control when it comes to snacks (67%), with seven in 10 saying they would choose smaller portions for indulgent snacks. At the same time, consumers have greater expectations for convenience in physical goods, including snacks and other foods. 65% of global consumers believe that “ease of preparation” is a necessary or important factor in their choice of food and beverages.

 

In such a consumption context, from 50-cent snacks to national hits, the upgrading of spicy strips categories and the expansion of consumption scenarios promote each other, meeting consumption needs in different scenarios and becoming one of the paths for brand innovation. Shi Guang You Wei has a precise insight into consumption trends and innovates products and packaging to meet more scenarios. The Gunpowder Temper series is available in boxes, and the classic series is available in boxes and bag-in-bag small packages. Packaging of this specification fits more consumption scenarios and is more convenient; the portion is smaller, easier to eat and preserve, and meets the consumption needs of Generation Z.

Fiery Temper Box Packaging (Small Bag Packaging): It is less spicy than large-quantity packaging, suitable for trying new things and with less purchasing pressure. It can meet various consumption scenarios such as daily watching TV series, camping, business trips, etc. It is more convenient for consumers to eat and more flexible for distributors to sell, thus increasing the overall sales of the product from multiple dimensions.

Classic series boxed and bag-in-bag: There are three products, spicy sticks, fairy slices, and temper strips, and they are moderately spicy and popular among the public. Compared with large bags of spicy strips, which are suitable for limited occasions and inconvenient to share and store after opening the bag, independent small packages can solve these problems and improve the experience.

(Bag-in-Bag Packaging)

（Box Packaging）

Bag-in-bag and box packaging, the minimum packaging unit is small in size and easy to carry; it can be eaten once, is fresh and hygienic; it is suitable for one person, sharing with friends and colleagues, and gatherings, broadening the consumption scenarios to meet timely and random consumption and making sales more flexible, and distributors have a lot of room for operation in the market and channels.