Leading A New Food Trend Based on Client Needs

Since ancient times, people have had the habit of eating snacks. Nowadays, snacks have become a normal part of life. In addition to satisfying the desire for food, they also carry additional functions such as social currency, emotional resonance, and leisure enjoyment. In the final analysis, what kind of snacks can be considered a good product?

Snacks that understand “me” are good snacks.

To gain insights into consumer needs, major companies are delving deeply into the consumption behaviors of young people, aiming to create unique brand selling points and drive their brands to “break through boundaries.”As a brand that has been deeply engaged in the spicy snack industry for many years, 辣可曦曦, after thoroughly studying young people’s interest in aerospace and space exploration, has launched a new product called “Latiao from Earth.”

From Pingjiang to the world, from China to international markets—could spicy strips become a favorite snack for aliens in space? This is the imaginative concept behind “Latiao from Earth.”

Born during China’s era of rapid economic growth, the post-95s and post-00s generation possess a strong sense of conviction and deep national pride, witnessing the swift development across various industries in the country. Among these achievements, the growing strength of China’s space capabilities is particularly noteworthy. Products featuring space elements have not only become a medium for expressing the values of younger generations but are also among the most cherished gifts for consumers across age groups, including children and young adults. “Latiao from Earth” was born in response to this trend.

01. Space-themed Packaging: Capturing the Hearts of Core Consumers

The popularity of Happy Planet reflects how captivating science fiction is for children, just as the success of The Three-Body Problem highlights the fascination aliens hold for young adults.

“Latiao from Earth” incorporates space elements into its packaging design, blending deep blue tones with sleek, futuristic lines and light effects to create a strong sense of the future. The packaging features astronauts in spacesuits and alien characters shaped like chili peppers, showcasing the spicy strips in various poses. This design exudes mystery and sophistication, enticing consumers to explore and discover more.

辣可曦曦 aims to establish a clear differentiation with “Latiao from Earth” through its cool and unique packaging, setting it apart from other products. By appealing to the core consumer group in retail displays, the brand seeks to enhance customers' desire to enter the store, ultimately driving an increase in sales.

02. Flavor Profile: Mala Taste, Aligned with Young Consumers' Preferences

Mala is not only an essential and classic flavor in Chinese cuisine but also one of the most beloved taste profiles among consumers. From the once-popular crayfish to the signature spicy hot pot broths, mala flavor is deeply rooted in the public's taste preferences. “No spice, no joy” has become a prevailing dietary preference among today’s consumer groups.

辣可曦曦's “Latiao from Earth” adopts the mala flavor to not only cater to the current market’s love for mala tastes but also leverage its years of expertise in the Latiao industry. This allows the brand to create a more complex and layered flavor profile, perfectly satisfying the taste preferences of a wide consumer base.

辣可曦曦’s deep understanding of market trends and consumer preferences further strengthens the blockbuster potential of “Latiao from Earth”, making it more likely to win market and consumer favor. This positions the product as a powerful driver for boosting retail sales.

03. Four Popular Mainstream Categories: Capturing a Broader Consumer Base

For those who can’t live without spicy, spicy strips are not just a satisfying snack but a source of joy and excitement. As a result, spicy strip enthusiasts pay attention not only to the flavor but also to the overall experience. A diverse range of spicy strip varieties is more likely to attract consumers, encouraging them to purchase and try new flavors. “Latiao from Earth” offers four product types: spicy stick, spicy chunk, spicy strip, and spicy slice. The spicy sticks are soft and chewy, the chunks are intensely flavorful with each bite, the strips provide a fun experience, and the slices are perfect for tearing and sharing. The variety not only gives spicy strip lovers more choices but also offers them different spicy experiences. This helps capture a broader consumer base, attract more potential customers to offline stores, and drive foot traffic growth.

04. Direct Sourcing from Origin: Ensuring Consistent Product Quality

辣可曦曦 firmly believes that using high-quality ingredients is key to creating great products, which in turn ensures the brand's stable and sustainable development.

“Latiao from Earth” selects high-quality local ingredients, ensuring the freshness of the raw materials while maintaining consistent product quality and taste in every batch. This guarantees greater stability in the product’s output. 辣可曦曦’s new spicy strips are sourced directly from the origin of the raw materials. This not only gives consumers peace of mind but also helps distributors establish a solid market presence. By creating excellent products, the brand builds a strong reputation, which in turn drives sales, boosting both growth and profitability for offline stores.