The rocket takes off, new product is coming| Shiguangyouwei's "Big Spicy Strip Latiao" is launched!

In today's rapidly changing consumer goods market, consumer demand is becoming increasingly diversified, shifting from the pursuit of basic material consumption to quality consumption trends and demand segmentation trends. All signs indicate that it is particularly important to more accurately explore and meet consumer demands.

Relying on its outstanding innovation ability and keen market insight, Shiguangyouwei recently launched a new series of Latiao product, breaking the barriers of traditional Latiao packaging and giving the products new life. While meeting consumers' demands for diversified and multi-flavor consumption of Latiao, it brings a new visual and taste experience, allowing consumers to enjoy delicious food while also feeling the strong brand culture.

Big Spicy Strip Latiao

Double feeling of the fun and delicious

iiMedia Research released the "2023 Chinese Latiao Food Industry Innovation and Consumer Demand Insight Report" shows that the scale of Chinese Latiao food market will reach 51.7 billion yuan in 2022, and is expected to reach 92.7 billion yuan in 2026, which shows that the Latiao market has huge potential and development space.

In this context, innovation in the Latiao industry is particularly important. Through packaging innovation, specification innovation, and taste innovation,  enterprises can not only attract more new customers, but also improve the additional value and market competitiveness of their products. To follow this background trend,Shiguangyouwei launched "Big Spicy Strip Latiao",it has injected new vitality and impetus into the further development of Latiao industry.

①Fun packaging

Tmall Super Category Day released the "New Trend Report for Leisure Snacks" and pointed out that "fun" has become the next key breakthrough in the development of online snack category. When it comes to snack selection, it is not just about satisfying the simple appetite. Latiao that are both edible and fun are the first choice for this generation of consumers who love to play and know how to play.

Big Spicy Strip closely follows the current hot topics in aerospace, adopting rocket-shaped long strip packaging, which is unique in shape, cute and eye-catching. The "Latiao No." of Rocket shape .At the same time, the overall color matching of the packaging is bright and lively, with visual impact and shelf appeal.

In addition, the copy on the packaging "Latiao Yigeshuang, keep eating spicy food and keep enjoying it" visualizes the product information, presents the fun and taste characteristics of the product, and allows consumers to understand the product well from the packaging. In terms of display, the overall design style and color tone of the packaging well reflect the product attributes. Compared with other products on the shelf, it is more recognizable and has symbolic memory points, saving the cost of being discovered and remembered.

②Diversified specifications

The purchasing needs of consumers are growing, and consumption scenarios are also continuously enriched and deepened. In order to meet consumers' purchasing needs and the ever-changing consumption scenarios, Shiguangyouwei Big Spicy Strip starts from the packaging specifications,use diversifies the packaging specifications to meet the needs of different channels. There are three specifications:bulk weighing, box packaging for 640g (32gx20 bags), box packaging for 1300g (65gx20 bags). At the same time, Big Spicy Strip adopts long strip packaging specifications, which is more unique and novel in visual presentation. When you take a look at it, you can see that the portion is quite large and your appetite is greatly satisfied.

At the same time, an independent packaging design of Big Spicy Strip is suitable for the public to try out new things, and can penetrate into more diverse life scenes of young people; It is also more convenient and hygienic during eating, and the taste will not be affected by water loss due to opening, and it also solves the consumption problem of always having oily hands when eating.

When facing terminal stores, the multiple specifications of Big Spicy Strip can be sold by different ways likely small bag,boxes and bulk weighing, which is more flexible to sell and can effectively increase the repurchase rate and sales volume. Therefore, distribution agents have greater space for both sales and profits.

③Specialized taste

Big Spicy Strip has launched a unique spicy flavor with moderate spiciness. Different from the spicy flavors on the market, it is spicy with a slightly sweet taste. After tasting it, it is oily and chewy, and the taste buds feel richer. At the same time, we can use the way to eat when we were children:"First twist, then pull, fianlly tear", this way to eat more charm and interesting!

Big Spicy Strip

It became a hot-selling product as soon as it was launched,why does it have such confidence?

In an extremely rat race environment, Shiguangyouwei can still maintain market growth, constantly launch new products and will become popular product as soon as they are launched on the market. Why does it have such confidence?

The innovative ability of Shiguangyouwei

Shiguangyouwei has created a number of hot-selling products such as Fiery Series and QiaLaba Spicy Slice. Behind the popularity is the brand's precise grasp of consumer needs and flavors. The newly launched Latiao of "Big Spicy Strip" series has a tendency to become popular as soon as they are released.It has a potential hoe-selling product gene and has achieved a perfect combination of the three elements of [Customers,Merchandise,Space].

Generation Z has become the main force of consumption, the appearance of product packaging is playing an increasingly important role in their purchasing decision-making process. Catering to their aesthetic needs ofpackaging can not only bring more traffic to the brand, but also help the brand keep up with the trend and seize the market.The rocket packaging "Latiao No."of Shiguangyouwei in line with young people's aesthetic. It uses differentiated design ideas and creativity to break through the rat race of homogeneous competition. At the same time, it has both a classic and popular side and maintain its own unique taste. In the current  environment of the pursuit of quality, personalized, fun casual snacks, it perfectly interprets the coexistence of appearance and deliciousness.

Secondly, the Latiao market continues to be hot, the scale of market continues to expand, and innovative products are more popular. In addition to its unique advantages in packaging and taste, Big Spicy Strip can also carry the emotional value of young people by "playing with childhood fun" and meet the more diversified needs of consumers, thus breaking out of  rat race and standing out in the market competition. Among the three elements of Customers,Merchandise,Space, Shiguangyouwei Big Spicy Strip hit every point accurately, and it is reasonable that it will be a hot-selling product as soon as it is launched.

A great productivity.

Raw materials side——Handpick the raw materials,control quality from the source.

Production side——Self-built factory, adhere to the high-quality route

Shiguangyouwei insists on taking the "high-quality product" route. By investing and building multiple wholly-owned factories, it has a 100,000-level clean production workshop equipped with dozens of roll film, fully automatic and semi-automatic production lines. In addition, a 59-acre own-brand production base located in Pingjiang Anding Industrial Zone is about to start construction. It will use more intelligent production workshops and more stringent production management for research and development. At the same time, in order to ensure quality, it also specially hired technical experts with more than 24 years of experience in the research and development of Latiao to be responsible for quality control, providing everyone with more reassuring high-quality spicy snacks.

Sales side——Make efforts in multiple lines to empower terminal sales

Shiguangyouwei adhered to its original aspirations and the long-termism of the brand. It has made efforts in multiple lines to empower terminal sales. By building its own factory, it can independently control quality, reduce production costs, raw materials, human resources, and supply chain costs, leaving distributors with as much profit space as possible; it has built its own material system, supports batch shipments, guarantees the latest date of products, and solves distributors' worries. It grows together with distributors and achieves win-win cooperation.

In the current environment of Latiao market, product innovation has become one of the important criteria for consumers to choose products. When choosing Latiao products, consumers will not only consider their taste and quality, but also pay attention to their innovation and uniqueness. A product with innovative elements can often attract consumers' attention and stimulate their desire to buy.

Product innovation in the Latiao market is an inevitable trend in market development and a reflection of the diversification of consumer demand. As a first-line manufacturer of Latiao, Shiguangyouwei will keep up with market trends and continue to innovate to meet consumer demands and win market share!