辣可曦曦's “ Festive Number Series ” Is Full of New Year’s Flavor And Helps You Have A Happy Spring Festival!

As the grandest traditional festival in China, the Spring Festival marks an important moment of bidding farewell to the old and welcoming the new, as well as a joyous occasion for family reunions. During this time, people express their hopes and wishes for the New Year in various ways, creating a festive atmosphere. Purchasing New Year's goods is an essential part of this tradition. Therefore, the Spring Festival period has always been a fiercely contested time for new product launches and marketing across all industries.

Currently, in the food industry, a variety of new products filled with the flavors of the New Year have been launched. Among them, the festive series launched by 辣可曦曦 combines traditional celebratory culture with the new trends in New Year goods consumption. This series not only meets consumers’ daily expectations for good luck, but also aligns with the festive and auspicious atmosphere that young people seek during the Spring Festival. As a result, the brand has seen a peak in distributor inquiries and orders at the year-end.

01 “Traditional Festive Culture” Meets “New Trends in New Year Goods Consumption”

Spicy Snacks Become the 

• New Favorite for New Year Shopping

The Unchanging Chinese New Year, The Evolving New Year Goods Economy.

Chinese New Year goods have constantly evolved over generations, reflecting the profound changes in the lives of the Chinese people. Today, with the post-90s generation taking the lead in celebrating the New Year, a new way of celebrating has emerged, and choices in food and drinks have also shifted significantly. Among them, spicy snacks, known for their ability to relieve stress and release emotions, have become highly popular. For three consecutive years, spicy snacks have been a hot-selling item for New Year goods and have become a new avenue for celebrating festive culture.

In 2020, according to the first round of sales data released by Meituan during the New Year Goods Festival, spicy snacks became one of the top-selling products. In 2021, JD.com big data showed that spicy snacks became one of the most beloved New Year goods among Chinese consumers. During the 2022 Spring Festival, Taobao released a list of the top ten most popular New Year goods among overseas consumers, and spicy snacks made a strong appearance, breaking through international borders. On platforms like Xiaohongshu, where young people gather, stocking up on spicy snacks for the New Year has become the new trend in New Year goods consumption.

02 “Festive Packaging Design” Combined with "Sincere Auspicious Quotes"

Spicy Snacks Now Full of New Year Spirit

Although spicy snacks have become one of the favorite New Year goods among young people, when looking at the entire spicy snack market, some brands offer vibrant packaging and gift box sets, but few products convey meaningful blessings. 辣可曦曦’s Festive Number Series emerges at just the right time, understanding the New Year consumption scene and infusing the products with auspicious cultural meanings. With festive packaging, auspicious quotes, and classic flavors, it perfectly showcases the rich atmosphere of the New Year, helping to create a joyful and prosperous Chinese New Year!

• Auspicious Quotes Convey Blessings, Enhancing the Festive Atmosphere of the New Year

As the pressure in work and life continues to grow, young people today seek auspiciousness in everything they do and have started paying more attention to auspicious sayings. When choosing New Year foods, they are more likely to consider the overall festive atmosphere. The 辣可曦曦's Festive Number Series is designed to allow young consumers to experience the full spirit of the New Year and receive abundant blessings, all through a simple pack of spicy snacks.

The product uses a classic combination of China Red and light yellow to showcase traditional Chinese festive elements. Auspicious numbers such as “666,” “888,” “100,” “520,” and “1314” are paired with a series of homophonic slogans, conveying blessings for a prosperous new year. Additionally, the “福” (fortune) seal on the packaging not only symbolizes the ancient tradition of the “fu” culture but also expresses consumers' wishes for a wonderful life in the coming year.

• High-end quality and classic flavors meet the consumption needs of the New Year

With the rise in household income levels, quality has become the key word in the New Year goods market. Although spicy snacks have already made the shift from low-end to high-end, to win the favor of young consumers in the New Year market, they must achieve even greater breakthroughs in quality.

The 辣可曦曦‘s Festive Number Series hails from Ping Jiang, the “Hometown of Latiao” in Hunan, and is made using traditional ancient methods. Whether it’s the premium ingredients, the intelligent production processes, or the cross-layered inspection system, the standards adhered to are top-tier in the entire spicy snack industry, bringing consumers high-quality New Year spicy snacks. Additionally, the five different forms—Spicy Chunks, Money Grabber Slices, Spicy Slices, Spicy Gluten, and Spicy Sticks—are designed to fully meet the diverse needs of various New Year consumption scenarios, such as family visits and friends' gatherings.